Leahy return a boost for Arravale Rovers

first_imgArravale Rovers manager Sean Dalton believes the return of Donnagh Leahy to their starting line-up could make all the difference in Sunday’s County Senior Football Quarter Final against Loughmore – Castleiney.The inter-county star has been sidelined for the majority of the year through injury, but returned last week against Ardfinnan to deliver a fine performance.The Tipp Town side will be huge underdogs against the County Champions, who are favourites to retain their crown this year.last_img


first_imgBoyle chucked a fire grate through the window of the houseA MAN with 165 previous convictions who caused €3,500 to a house has been given another chance by a judge.Brendan Boyle, who is 50, is already serving a prison sentence in Castlerea. He is due for release this October. Letterkenny Circuit Court heard how Boyle trashed a house he was renting in Hazelbrook Crescent in Letterkenny on the afternoon of Sunday, October 1, last year, just days after being told by his landlord to quit the premises.He threw a fire grate through a front window and then began to demolish kitchen cabinets.  The front door had been taken off its hinges.Gardaí arrived after a neighbour reported the disturbance.The court was told the father of four had struggled with alcohol addiction through his life and all or most of his previous convictions were drink-related.He is an expert carpenter and had been using his time in prison to make model toys from wood. The court he wanted to start a new life when he is released from prison in October.Judge John O’Hagan said what he was going to do with Boyle was “a little bit unusual”.Addressing the defendant, who faced criminal damage charges, the judge told him: “I am going to give you a chance.”He ordered that Boyle should be released from his current sentence as planned in October and ordered him to do 150 hours of community service upon is release.Boyle said: “Thank you judge, thank you.”MAN WITH 165 PREVIOUS CONVICTIONS ‘GIVEN A CHANCE’ OVER €3,500 HOUSE DAMAGE was last modified: July 14th, 2016 by John2Share this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Brendan Boylecriminal damageletterkennylast_img read more

Are Standardized Marketing Metrics Too Hard to Measure

first_imgA growing movement in the market for more standardized marketing metrics.As part of a recent sales and marketing support project for a portfolio company, I needed to get some baseline data on marketing spend and marketing mix at mid sized companies across the industries. As marketing spend is tied to revenue, marketing spend is often benchmarked as a percentage of sales. However, outside of the well-known Schonfield & Associates, Inc’s Advertising ratios report, which gives estimates for the ratio of advertising spend to sales for top US companies, there is no other reliable source of such data. This dearth of this data actually reflects 2 issues with marketing metrics and measurements:It is very hard to measure meaningful, insightful marketing metricsWhile “raw” metrics such as web traffic, number of leads generated or click-through are measured accurately, they do not reflect marketing’s contribution to the bottom line or the growth thereof. The measurements of hard-nosed, ROI proof metrics such as (true) cost per lead, cost per new acquired customer, campaign-specific return on investment are beset with inaccuracies due to lead source attribution errors, lead database duplication and a lack of closed-loop marketing to help monitor the full lifecycle of the lead from lead capture to conversion.Many marketers still think of marketing management as more art than scienceWhile they do heed marketing metrics, they are not looking at the data closely enough and rigorously enough. For example, when I looked for the data point of “what is the typical percentage of marketing to sales” for a manufacturing company, I find that most marketers refer to a range such as “2 to 10 percent”. 2% and 10% differ by a factor of 5 — it is just not a good enough estimate to benchmark on.When compared to other business functions such as Finance or Operations, Marketing departments clearly lack standardized measurements and this is hampering CMOs in many ways. Without universally understood measurements and widely accepted benchmarks, CMOs have to build very complex ROI models to convince their management teams of the efficacy of new marketing investments, especially investments into marketing automation technology or social media marketing. The lack of accuracy also leads to lost opportunities for optimizing the marketing mix, especially crucial today when the marketing mix includes a bewildering number of disparate media channels including social media, inbound marketing, influence marketing.CMOs across the industries are recognizing this need and, hopefully, new technologies and a more scientific approach will help make this possible. At OpenView, not only are we looking out for vendors that provide this analytical functionality to help our expansion stage software companies optimize the marketing, we are also looking in this space to find a potential investment. This is a huge pain point, and any company solving it will be providing a huge value to marketing organizations across the industries, and thus enjoy a large untapped market for expansion.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more